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When it comes to email marketing, Wix offers a solid set of tools that are easy to use, even if you’re just starting out. Whether you're sending newsletters, promotions, or welcome emails, Wix’s email marketing platform helps you create effective campaigns that speak directly to your audience.
In this guide, we’ll cover everything you need to know, from setting up your first campaign to analyzing the results and improving your strategy.
Why Wix Email Marketing?
Wix’s built-in email marketing platform is designed to be user-friendly and integrates seamlessly with your website. No need to manage multiple systems—everything is in one place, making it easier to stay organized. Plus, Wix's drag-and-drop editor is perfect for creating emails that are on-brand without any coding required.
Step 1: Setting Up Your Email Campaign
Getting started with Wix email marketing is simple. Here’s how to set up your first campaign:
Go to the Wix Dashboard: On your Wix dashboard, click "Email Marketing" under the "Marketing & SEO" section.
Choose a Template: Wix offers a variety of pre-made templates that you can customize to match your brand. You can also create a campaign from scratch if you prefer full creative control.
Create Your Email Content: Write clear, concise copy. Stick to one key message per email and make it easy to scan. Include:
A Catchy Subject Line: Your subject line should grab attention. Keep it short and make it enticing.
Compelling Body Text: Focus on the benefits for your reader. Whether you're offering a promotion or sharing a blog post, emphasize why they should care.
Add Strong Call to Action (CTA) Buttons: Don’t make people hunt for what to do next. Include bold, clickable CTA buttons that direct readers to the next step, such as visiting your website, purchasing a product, or signing up for an event. Some examples:
"Shop Now"
"Read the Blog"
"Claim Your Discount"
"Sign Up Today"
Include Personalization: Add personal touches like your recipient’s first name in the subject line or body text. This can increase open rates and engagement.
Step 2: Best Practices for Building Effective Email Campaigns
Now that your email is set up, here are a few best practices to make sure it delivers results:
Segment Your Audience: One size doesn’t fit all when it comes to email marketing. Divide your audience into different segments based on interests, purchase history, or engagement levels. This allows you to send more relevant emails, which increases the likelihood of conversions.
Optimize for Mobile: Most people check emails on their phones, so make sure your emails look great on mobile devices. Wix’s email templates are responsive, but it’s always a good idea to test how your email appears on different devices.
Limit the Use of Images: Images can enhance your email but use them sparingly. Too many images can slow down load times or get flagged as spam. Make sure your email also works well without images in case the recipient’s email client blocks them by default.
Test and Preview: Before hitting send, preview your email to see how it will look in your reader's inbox. You can also send a test email to yourself to catch any last-minute issues.
Step 3: Analyzing Your Campaign’s Performance
Once your campaign is sent, Wix provides analytics to help you track performance. Here’s what you should pay attention to:
Open Rate: This is the percentage of people who opened your email. If your open rate is low, consider tweaking your subject line or the time of day you’re sending emails.
Click-Through Rate (CTR: The CTR measures how many people clicked on the links in your email. If your CTR is low, review your email content and CTAs to ensure they’re clear and engaging.
Unsubscribe Rate: Monitor how many people are unsubscribing after receiving your emails. A high unsubscribe rate may mean your content isn’t resonating or you’re sending too many emails.
Step 4: Resending to Unopens
If you notice a chunk of your audience didn’t open your email, it’s time to resend it to those who missed out. Wix makes it easy to send follow-up emails to recipients who didn’t engage the first time around.
Wait 48–72 Hours: Give your initial email some time to be opened. If the results aren’t where you want them to be, prepare a follow-up.
Change the Subject Line: Update the subject line to make it more enticing or relevant. This can pique the interest of those who ignored the original email.
Resend to Unopens: Wix allows you to target those who didn’t open your first email, giving you another chance to engage them without creating a completely new campaign.
Step 5: Rinse and Repeat – Improve Future Campaigns
The key to email marketing success is constant improvement. Here’s how to keep improving with each campaign:
A/B Test Your Campaigns: Test different subject lines, layouts, and CTAs to see what resonates best with your audience. A/B testing allows you to refine your strategy over time.
Use Analytics to Make Data-Driven Decisions: Pay attention to what works. If a particular type of email or CTA is performing well, replicate that success in future campaigns.
Your Next Steps in Wix Email Marketing
Wix’s email marketing platform is powerful, yet easy enough for beginners. From setting up campaigns to analyzing performance and improving over time, it's a tool that can help you stay connected with your audience and drive results.
Need help getting started? If you’re looking for more hands-on guidance or custom support, we offer Hourly Website Support to help you fine-tune your email marketing strategy and set you up for success. Get in touch today and let’s make your campaigns work smarter, not harder!
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