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Does the thought of creating an invoice to send to a client for small tasks make you cringe or push It off for a later time? I can assure you, that you are not alone. In this blog post, I want to share with you how you can productize your services into products in your Wix store to enhance the checkout process and provide a seamless user experience.
What is Productization?
Productization involves transforming services into products. For example, we transformed Client Nineteen90's business formation services into purchasable products on their Wix store. Surprisingly, this change led to an increase in the number of customers making purchases on their website. Before this, many visitors were leaving without completing the questionnaire form.
The questionnaire form was lengthy, which is why we decided to recreate each service as a product in their Wix store. This approach aimed to enhance the customer experience by enabling them to make a purchase upfront and then provide detailed information through a questionnaire later on.
The Benefits of Productizing Your Services in Products
Here are the top three benefits of productizing your services:
Streamlined Payment Process:
You no longer have to dread the idea of generating an invoice for minor tasks like designing a flyer or sending an email. By transforming your service into a product, your client can conveniently make a purchase upfront, allowing you to commence work immediately. There's no need to itemize details, add service charges, or ask for a deposit before beginning. Work only begins once you, the business owner, receive payment.
Enhances User Experience:
By having your service as a product in your Wix store, customers can directly access your store without the need for multiple email exchanges. Additionally, by listing your service as a product in your Wix store, customers can provide product reviews, attracting more potential clients. If your Wix plan includes this feature, customers can participate in your loyalty and referral programs. After making a purchase, you can encourage customers to join your referral program and earn loyalty points.
Increases Website Engagement & Conversions:
When customers see your services presented as products, it can increase their perceived value. They may be more inclined to make a purchase, especially if they can visualize the benefits more concretely. This shift in perception can lead to a higher frequency of customer checkouts, as customers are more likely to engage with a product they can see and touch.
Moreover, transforming services into products can also help with brand recognition and loyalty. When customers interact with your products, they are more likely to remember your brand and recommend it to others. This can lead to increased engagement on your website, as satisfied customers are more likely to explore other offerings and engage with your content.
Steps to Productize Your Services:
Identify Core Services: Could you pinpoint the services with lengthier and more demanding onboarding processes that might benefit from being transformed into products for both you and your potential clients? For instance, as a photographer, you could consider packaging your wedding services.
Package Services: By creating bundles and packages for your services, you can easily standardize your process, making it simpler to replicate and repeat in your business. For example, as a virtual assistant, you could have a standard package that includes a set number of hours you offer monthly and materials you provide.
Pricing Strategy: To ensure sustained competitiveness and profitability in today's dynamic business landscape, it is imperative to conduct a comprehensive analysis of the pricing strategies employed by your competitors. By delving deep into the pricing structures, promotional tactics, and value propositions of rival companies, you can unearth valuable insights that will empower you to make informed decisions and enhance your own pricing strategy.
Product Descriptions: Creating compelling product descriptions is crucial for effectively communicating the value of a service that has been transformed into a product. These descriptions serve as the bridge between the features of the product and the needs of the customers, helping them understand how the product can solve their problems or fulfill their desires. A well-crafted product description not only outlines the key features and functionalities of the service-turned-product but also highlights its unique selling points and benefits. By clearly articulating the value proposition of the product, businesses can capture the attention of potential customers and differentiate themselves from competitors in a crowded marketplace.
Visual Presentation: When it comes to showcasing your products effectively on your Wix store, utilizing high-quality images and videos is paramount. High-quality visuals can significantly enhance the overall appeal of your products and help in capturing the attention of potential customers. By incorporating sharp, clear images and engaging videos, you can provide a more immersive and interactive shopping experience for visitors to your store.
IV. Implementing in Your Wix Store:
Here is how to implement your services easily into your Wix store:
Add a new item to your Wix store. Remember that if your offering includes various versions or characteristics, consider categorizing it as a physical product instead of a digital one to enable setting up product options.
Add additional information sections for your product to explain your process and what your customers can expect once they purchase.
Complete the SEO for your product. Make sure you use the Wix SEO assistant to help ensure your new product is SEO-friendly.
Optimizing The Checkout Process
In order to enhance the checkout process and provide a smooth user experience, it is crucial to simplify the steps to minimize cart abandonment. This can be achieved by implementing guest checkout, utilizing clear call-to-action buttons, and providing various payment options. Moreover, it is e. ssential to have automated processes in place. For example, once someone purchases, you want to have an automated email go out to them giving them clear instructions on what to do next whether it's filling out a questionnaire, as we have set up for Nineteen 90 Business Consulting or having them clikc a link to schedule their onboarding meeting. These automated touch points help streamline the customer journey and enhance the overall user experience.
Consider implementing productization in your business
Productizing your services can be a game-changer for your business. By turning your expertise into tangible products, you make it easier for customers to understand, purchase, and engage with what you offer. Instead of selling intangible services that require explanation, you’re giving people clear, defined options that showcase your value upfront. This shift not only simplifies the sales process but also opens the door to new revenue streams. By implementing these strategies in your own Wix store, you can enhance user engagement, provide a more seamless shopping experience, and ultimately boost your sales. Start small, and watch how these changes transform the way you sell.
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